Tan Yi Zi's Branding
Personal Branding
My logo is in the shape of triangles and being placed right side up, standing and erected as it firmly represents the masculine energy, which I felt correctly exemplifies the person that I am. As much as I am a lady, however, my overall self is being seen as someone with a very sporty and adventurous personality. The standing triangle also symbolises being active and it is also in the shape of a mountain.
The triangles are being shaped proportionally to symbolize harmony and the choice of yellow is being used as yellow symbolizes sunshine, happiness, joy, and energy. Those of which I personally possess in my nature. In addition, I am someone with a really bubbly personality and I am often a happy go lucky girl, like the rays of the sun towards the people around me.