There are many ups and downs in each of our lives, and yet the way to live happily is to forget the bad memories and to reminisce the good ones.

 

One of those happy memories is those from our childhood, where we had the time to play. According to the American Academy of Pediatrics (AAP), playing with toys is beneficial to a child’s social, cognitive, physical and emotional well-being. It plays a critical part of learning and human development.

 

The main reason why we related back to childhood was that deep down inside, all of us are still children who are growing up each day. We gain new knowledge and skills, just like any other child. Seeing little kids playing happily also reminds us of the care-free life we used to lead when we had no worries and all the time in the world to play. The genuine happiness could be felt then, and we want to bring back this feeling to the present.

 

 

[Pley-fuhl] aims to bring to consumers products splashed with colours, which contains bagful of happy memories. [Pley-fuhl] stands for “playful”, and the phonetic spelling is used to mirror a child learning how to read. The play is critical to the healthy growth and development of children. As children play, they learn to solve problems, to get along with others and to develop the skills needed to grow and learn.

 

We hope that through our products, consumers are able to recall the fun times they had as a child and to feel as if they have been infected with our happiness.