Marketing, Branding
and Events
These projects consisted of final year branding & marketing creation projects, along with an Integrated Marketing Plan from LASALLE College of the Arts, Temasek Polytechnic. In addition, they also consist of brand activation and brand engagement works while I was working for an agency. They encompass mostly around research, planning, digital content curations, graphics designing and executing the relevant deliverables for each project.
Curation & Visual Merchandising
All of these projects involve a range of Photo Series, Content Curation, Entrepreneurship, Book Layout design,
Branding and Visual Merchandising curations.
Fashion Internships,
Freelance Works, Photography &
Handmade Crafts
I have done internships with Esprit as a Visual Merchandiser Intern, at JOG Swimwear as a Marketing and PR Design Intern and at RISIS as a Digital Marketing Content Creator.
I will also be showcasing my Freelance works that mainly revolve around Graphic and Communication Designs, 3D and 2D works.
Apart from that, I will also be displaying the crafts that I make for projects and my accessories brand, eezycraftzy, and Illustrations that I do for clients.
Estie Tan Yi Zi
Hello! I am Estie Tan Yi Zi, a graduate from BA(Hons) Fashion Media & Industries at LASALLE College of the Arts. I am a diligent exploratory individual as I love experimenting with things. I describe myself as a visual communication designer, a craft maker and an educator who is extremely passionate in the creative and arts and crafts field. While designing graphics and visuals on the computer most of the time, I am always finding ways to work with my hands. Fashion has always been my first love and I continue to work with mediums such as crafting accessories, knitting, embroidery, lettering, painting, Illustrations, and photography. While being very diverse, my aesthetic approach often merges playfulness and colours together. I challenge myself to explore with every project, hoping to combine design with my passions to engage, empower, and educate across print, screen, and space.
Education
2015 - 2018
LASALLE College of the Arts
BA(Hons) Fashion Media & Industries
Graduated with First Class
2012 - 2015
Temasek Polytechnic
Diploma in Apparel Design & Merchandising
2015 - 2018
CHIJ St Theresa's Convent
O Level Certification
2012 - 2015
CHIJ Kellock Convent
PSLE Certification
Work
2020 -
Present
Moe Approved Trainer/ Artistori
Freelance Trainer (Media, Crafts, Entrepreneurship, Game Design, Photoshop) / Pt Art Teacher
April 2014 -
Present
Freelancer
Graphic Designer/ Content Creator
July 2017 -
Present
Eezycraftzy
Founder, Creative Crafter and Illustrator
April 2019 -
December 2019
Pico Art International Pte Ltd
Graphic Designer
July 2018 -
December 2018
April 2015 -
October 2017
The Coldpress Company
Freelance Graphic designer & Content Creation
Bottega Venetta
Part Time Retail Sales Assistant
October 2016 -
December 2016
Risis Singapore
Digital Marketing Content Creator Intern
April 2016 -
July 2016
JOG Swimwear
Marketing and Public Relations Intern
July 2014 -
October 2014
Esprit
Visual Merchandiser Intern
Skills
Marketing &
Branding
Fashion Business Planning and Management, Digital Marketing, Visual Communications Design, Branding and Advertising.
Curation &
Visual Merchandising
Concept Development, Social Media curation, Photography, Art Direction, Visual Merchandising, Store Layout Design.
Illustrations &
Handmade Crafts
Illustrations, Crafts Making, Knitting, Weaving, Embroidery, Handmade cards, Clay Making.
Tools
Proficient
Adobe Illustrator, Photoshop, Lightroom, Indesign, SketchUp, Microsoft Word and Powerpoint.
Competent
Adobe After Effect, Premier Pro and Microsoft Excel
